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Design Criteria Form

Interest:

First Name: *

Last Name: *

E-mail: *

Telephone #:

Company:

Address:

Address 2:

City:

State:

ZIP code:

Type of Website:

Purpose of Website:

Audience:

Number of pages:

What is the primary message you wish to convey to your audience with this site?

What are the secondary objectives you hope to achieve?

What are the overall goals you intend to reach with this site?

How does the site differentiate itself from competitors?

What are the key reasons why customers will choose to use the site?

Use three adjectives to describe how the site should be perceived by the user.
(examples: conservative, progressive, friendly, formal, casual, serious, energetic, humorous, professional)

List any sites you find compelling. What do you find most interesting about these sites?

List sites of competitors site and briefly state what you like and dislike about their overall site.

What is the primary action you wish your target user to take from the main page of your site?
(examples: order, explore, click button, call via phone, etc.)

What is the primary action you wish your target user to take before leaving you site?
Is it the same action as #1? If not, please describe.

What elements are key items you wish to be available on every page?

Website navigation/menu items:
(for example: Home...About...Your menu goes here...Contact Us)

Your slogan/slogans and main selling points:

Will this site use existing content (copy, art, photos, etc.)?
If so, what is the source and who is responsible for approval?
If not, will you be creating content in-house?

Do you intend on keeping this site updated? If so, how often?
Who is responsible for updating and providing content?

Additional comments:

501 Franklin Avenue
Suite 200
Garden City, New York
11530

Datacenters: New York, Amsterdam, Montreal and
Los Angeles.

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